Powers of Reasoning Named Ad Age Media Agency of the Year
Photo: Members of the Powers of Reasoning team, from left, Kate O'Brien, Guilherme Falcão, Jenna Borucki and Jason Jahn • Photo Courtesy of Powers of Reasoning
Powers of Reasoning received Gold in the Media Agency of the Year category and Silver in the Media Campaign of the Year category at the 2026 Ad Age Small Agency Awards.
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NEW YORK, July 25, 2026, (V SOCIAL MEDIA HOLLYWOOD) -- Powers of Reasoning was named Media Agency of the Year at the 2026 Ad Age Small Agency Awards, receiving Gold in the Media Agency of the Year category and Silver in the Media Campaign of the Year category for its DUDE Wipes campaign, "The Big Dump."
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The awards were presented during the annual Ad Age Small Agency Awards ceremony in Los Angeles. The honors followed three national awards the agency received earlier this year, including Media Campaign of the Year at the 2026 Digiday Media Buying and Planning Awards and Gold in Media and Silver in the Consumer Packaged Goods & Food and Beverage category at The Drum Awards for Marketing Americas.
“The Big Dump" campaign ran nationally from Jan. 1 through March 31, 2026. Powers of Reasoning reports that the campaign was developed around a media strategy in which each advertising placement was selected for its comedic appeal.
According to the agency, DUDE Wipes recorded year-over-year first-quarter net revenue growth of 46%, with monthly sales records in January, February and March.
“We built Powers to prove a small senior team with institutional-scale buying power could out-plan agencies many times our size. The Big Dump is what that looks like: one quarter with three all-time sales records,” said Kate O'Brien, founder and Chief Executive Officer of Powers of Reasoning.
The Ad Age Small Agency Awards recognize independent agencies with 150 or fewer employees across agency, discipline and campaign categories.
Powers of Reasoning is an independent media and marketing agency headquartered in New York. The company manages more than $100 million in media for clients including DUDE Wipes, Myriad Genetics, Wheels Up and Checkable.
For more information, visit www.powersofreasoning.com.
Source: Powers of Reasoning
Lavazza Unveils "Family Blend" Mini-Series Featuring Martin and Francesca Scorsese
Martin and Francesca Scorsese in Lavazza's Family Blend series • Photo Courtesy of Lavazza
Lavazza has announced "Family Blend," a five-episode mini-series starring Martin Scorsese, Francesca Scorsese and Jason Biggs that explores family, creativity and coffee culture.
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The series follows conversations between Martin and Francesca Scorsese at locations across New York City, including Little Italy and New York University, using coffee as a backdrop for discussions about family, memories and creativity.
Video Courtesy of Lavazza
Each episode runs approximately two to three minutes and will be released monthly across Lavazza's digital platforms and participating social media channels.
“The 'Family Blend' series shows how coffee acts as a universal bridge, bringing together different stories and creative visions. With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity,” said Carlo Colpo, Chief Marketing Officer of the Lavazza Group.
The first episode, "But First... Coffee," is scheduled to premiere on July 22, with subsequent episodes releasing monthly through November. Future installments will feature visits to locations including Elizabeth Street in Little Italy, the Martin Scorsese NYU Virtual Production Center and Di Palo's Fine Foods.
The series was produced by Propagate Content in collaboration with Sikelia Productions, with creative development by Maruri Group.\
Founded in 1895, Lavazza is an Italian coffee company that operates in 140 markets and produces a range of coffee products for retail, foodservice and commercial customers worldwide.
For more information, visit www.lavazza.com.
Source: Lavazza Group
Paul Street Announces Gary Vaynerchuk as Equity Partner
Photo Courtesy of Paul Street
Paul Street has named entrepreneur and investor Gary Vaynerchuk as an equity partner as the marketing agency expands its affiliate, creator, and brand partnership services.
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NEW YORK, July 15, 2026, (V SOCIAL MEDIA) — Marketing agency Paul Street has announced that entrepreneur, investor, and VaynerX Chairman Gary Vaynerchuk has joined the company as an equity partner.
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The partnership comes as Paul Street continues expanding its affiliate and partner marketing business, which it says has generated more than $1.4 billion in affiliate revenue for clients since the agency was founded approximately three-and-a-half years ago by Aaron Paul and Patrick Cleary.
According to the company, its services have grown beyond affiliate marketing to include partner program management, brand public relations, influencer marketing, and creator services.
“Like he has for millions of others, Gary’s philosophy and ethos have shaped the way I think about building a company and advertising as a whole. To be partnering with him a decade later in a space that every serious consumer brand needs to get right is incredibly humbling. This isn’t about what Paul Street has already accomplished. It’s about what we can build together: a playbook that brings our affiliate and partner marketing approach to more brands, with Gary’s credibility and experience scaling VaynerX into a household name in advertising as a distinct advantage. We’re just getting started,” said Aaron Paul, CEO and Founder of Paul Street.
Paul Street's client portfolio includes consumer brands such as HexClad, Liquid I.V., Todd Snyder, Grüns, and Dollar Shave Club. The agency has also worked with public figures including Kevin Hart, Pamela Anderson, Andrew Schulz, and Giannis Antetokounmpo.
Vaynerchuk says affiliate marketing has evolved significantly in recent years as brands increasingly invest in broader partnership strategies.
“Affiliate has matured into a mutation that is dramatically more important than it was over the last half decade to a decade. I have a long track record of investing and partnering in contemporary marketing and Paul Street is doing things that many of the Fortune 500 companies need, when it comes to contemporary affiliate frameworks and modern PR,” said Gary Vaynerchuk.
According to Paul Street the partnership is intended to support its continued growth as it expands services for consumer brands and strengthens its position in partner marketing.
For more information, visit www.paulstreet.co.
Source: Paul Street
TikTok Star Déjà Clark Launches Back-to-School Collection With Aéropostale
Photo Courtesy of Aéropostale
TikTok creator Déjà Clark has partnered with Aéropostale to launch a co-designed back-to-school apparel collection that will debut through the Aero app before becoming available online and in stores.
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NEW YORK, July 10, 2026 (V SOCIAL MEDIA HOLLYWOOD) – Apparel retailer Aéropostale has announced the launch of the Déjà for Aéropostale collection, a 71-piece back-to-school apparel line co-designed with TikTok creator and Aéropostale intern Déjà Clark.
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The collection includes denim, tops, skirts, shorts and other apparel, with prices starting at $19.95. It will be available exclusively through the Aero app on July 16 and 17 before launching online and in Aéropostale stores on July 18. A meet-and-greet with Clark is also scheduled for July 25 at an Aéropostale store in New York City.
To announce the collection, Aéropostale shared a fictional internal company email written from Clark's perspective outlining the collaboration, product lineup and launch schedule.
"Getting dressed is chaotic. You throw on what feels right, what makes you feel confident, and then you go live your life and hit your next stop. That's what I wanted this collection to be — pieces you'll actually wear, not just pieces that look good on a mood board," said Déjà Clark.
The collaboration is also being featured in its Intern Diaries content series, which documents the design process and Clark's experience working with the Aéropostale team.
Founded in 1987, Aéropostale is a specialty apparel retailer offering denim, clothing and accessories for teens and young adults.
For more information, visit www.Aéropostale.com.
Source: Aéropostale
Meta Partners With EssilorLuxottica to Launch New Meta Glasses
Photo Credit: Meta
Meta and EssilorLuxottica have introduced Meta Glasses, a new line of AI-enabled smart glasses featuring Meta AI, multiple frame styles and prescription lens compatibility.
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MENLO PARK, Calif., July 8, 2026 (V SOCIAL MEDIA HOLLYWOOD) – Meta has partnered with EssilorLuxottica to launch Meta Glasses, a new line of artificial intelligence-powered smart glasses that combine hands-free AI features, audio, photography capabilities and prescription lens compatibility.
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Meta Glasses launch with 26 styles across three frame designs: Meta Adventurer, Meta Fury and Meta Glasses by Kylie, a collaboration inspired by Kylie Jenner's personal style. The glasses start at $299 and are available in multiple frame colors and lens options.
The glasses feature Meta AI powered by Muse Spark, Meta's AI model developed for its wearable devices. According tot he company, users can access AI features through a dedicated action button, capture photos and videos hands-free, make calls, listen to music and podcasts through open-ear speakers, and use voice controls powered by an advanced microphone array.
Meta also announced upcoming software features, including pedestrian navigation for displayless glasses, dynamic photo capture that automatically recommends the best image from multiple shots, and support for 14 additional languages for live translation.
Meta Glasses are available beginning today through Meta, Best Buy, Amazon, LensCrafters, Sunglass Hut and other participating retailers.
Meta is a technology company that develops social media platforms, artificial intelligence technologies and consumer hardware. EssilorLuxottica is a global eyewear company that designs, manufactures and distributes prescription lenses, eyewear and optical products.
For more information, visit www.meta.com.
Source: Meta
Cruise Passengers Connecting Before They Sail as Pre-Cruise Social Networking Grows
Cruise-focused social networking platform CruiseHuddle says more travelers are connecting with fellow passengers before embarkation, using online communities to organize meetups, share travel tips and build relationships ahead of their voyages.
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MIAMI, July 2, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Cruise-focused social networking platform CruiseHuddle says more cruise passengers are connecting with fellow travelers before boarding their ships, reflecting a growing trend in pre-cruise social networking.
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According to the company, travelers are increasingly using online cruise communities to identify passengers on the same sailing, organize meetups, coordinate shore excursions, discuss dining plans and exchange travel advice before embarkation day.
CruiseHuddle says its platform has attracted more than 119,000 registrations since launch as interest in sailing-specific online communities continues to grow.
"One of the biggest surprises has been how many people simply want to meet others before their cruise. Many members are looking for friends, dining companions, excursion partners, or people to explore ports with. The social aspect of cruising is becoming just as important as the destinations themselves. When we started CruiseHuddle, we thought we were solving a problem for ourselves. We wanted an easier way to find people on our own cruises. What we've discovered is that thousands of travelers feel exactly the same way. People don't necessarily want another dating app or another social network. They want to know who they're sailing with before they board. The future of cruising isn't just about where you go. It's about who you meet before you get there," said Jay Kuberski, co-founder of CruiseHuddle.
Dedicated cruise communities differ from traditional social media platforms by organizing users around a shared cruise itinerary, allowing travelers to connect with others on the same sailing before departure.
According to CruiseHuddle, many travelers use these communities to coordinate activities, participate in voyage discussions and establish connections before arriving at the cruise terminal.
The company says the trend is changing when the cruise experience begins, with many passengers starting to build relationships while still on land.
CruiseHuddle is a social networking platform designed for cruise travelers. Members can locate their sailing, connect with fellow passengers, participate in voyage discussions, coordinate activities and build relationships before embarkation day. According to the company, the platform has attracted more than 119,000 registrations from travelers worldwide.
For more information, visit www.cruisehuddle.com.
Source: CruiseHuddle
One in Three Western Consumers Now Buy Products Discovered on Social Media as AI Reshapes Commerce, NIQ Reports
Video Credit: NIQ
NIQ's latest global research found that nearly one in three consumers in Western markets now purchase products they first discover on social media platforms, as artificial intelligence and emerging commerce models continue to reshape how consumers shop.
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VIENNA, June 26, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Consumer intelligence company NIQ has released new research showing that nearly one in three consumers in Western markets now purchase products they first discover on social media platforms, highlighting the growing influence of artificial intelligence and discovery-led commerce on consumer buying behavior.
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The findings were presented by Emilie Darolles, President of West Europe at NIQ, during The Consumer Goods Forum Global Summit. According to the company, emerging commerce models—including live commerce, social commerce, and quick commerce—are expanding beyond Asia and becoming increasingly influential in Western markets.
NIQ says artificial intelligence is also playing a larger role in shaping purchasing decisions by helping consumers discover, evaluate, and select products through more automated and personalized experiences.
The company notes that while approximately two-thirds of European consumers have not yet adopted quick or social commerce, consumer behavior continues to shift toward content-driven shopping experiences, creating additional growth opportunities for brands and retailers.
NIQ also highlights continued growth in retail media, which it estimates has become a $184 billion global market. According to the company, Eastern markets have developed integrated commerce ecosystems that combine content, creators, payments, fulfillment, retail media, and AI-driven personalization, while Western markets have focused on retail media, first-party data, measurement, and attribution capabilities.
"Commerce no longer has an East or West—only a connected global model moving at the speed of AI. This is not hype—AI is fundamentally reshaping how consumers discover and choose products. The brands winning today are those that combine the strengths of both models and adapt in real time," said Emilie Darolles, President, West Europe, NIQ.
"European consumers are prioritizing reliability, speed, and convenience, but meeting those expectations requires more than simply transferring successful models from other markets. While capabilities such as advanced supply chain management, logistics infrastructure, and retail technology are transferable, success in Europe depends on adapting them to local consumer preferences and market conditions. We believe the next phase of retail innovation will be driven by combining operational expertise with strong local execution," said a Joybuy spokesperson.
"The convergence of commerce models is fundamentally changing how brands go to market. Success increasingly depends on connecting insight, activation and measurement in real time—particularly as AI reshapes how consumers discover and engage with products. For brands, this means rethinking how to create more relevant, connected consumer experiences across channels," said Paul Chapman, Global Head of CBIA at Haleon.
According to NIQ, brands that adopt more integrated commerce strategies may be better positioned to capitalize on evolving consumer behavior as commerce continues shifting toward connected digital ecosystems.
NIQ is a global consumer intelligence company that provides consumer purchasing data, retail measurement, analytics, and AI-powered insights to brands and retailers across more than 90 countries.
For more information, visit www.niq.com.
Source: NIQ
MediaPSC Launches Social Media Marketing Package for Healthcare Providers
MediaPSC Social Media Promo Video • Video Credit: MediaPSC
DALLAS, June 23, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Healthcare media and content production company MediaPSC has launched its Premier Social Media Package, a marketing solution that combines video production, social media management, content creation, and digital branding services for healthcare providers.
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The package integrates video production, social media strategy, search engine optimization (SEO), AI-focused content creation, and digital brand consulting into a single platform designed for medical practices and healthcare organizations.
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The service includes on-location video production, long-form and short-form content creation, social media management, video deployment across social platforms, caption writing, physician branding, and website visibility support through SEO and AI optimization.
"Today's patients discover and evaluate providers online before ever scheduling a consultation. Practices that consistently educate, build trust, and communicate authentically through video and social media are winning attention in the marketplace. The Premier Social Media Package was created to help providers do exactly that," said Scott Jorgensen, Chief Executive Officer of MediaPSC.
According to the company, content is customized for individual healthcare providers and optimized for platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts.
In a press release, MediaPSC cited a recent case study involving Christine Hamori Cosmetic Surgery + Skin Spa, which the company said experienced audience growth through a social media strategy focused on educational video content. The practice's social media following increased from approximately 1,900 followers to more than 65,000 followers between the first quarter of 2025 and the first quarter of 2026.
"Our goal is not simply to post content. It's to create meaningful digital engagement that converts visibility into consultations, strengthens physician credibility, and positions practices as leaders within their specialty," said Jorgensen.
The package is designed for a range of healthcare organizations, including individual physicians, private practices, and multi-location medical groups. The company also offers website development, podcast production, monthly management services, and consulting for healthcare providers.
Founded in 2009, MediaPSC produces digital media content for healthcare practices and organizations across specialties including plastic surgery, dermatology, dentistry, fertility, sports medicine, and medical spas.
For more information, visit www.mediapsc.com.
Source: MediaPSC
Gary Vaynerchuk Joins Dad Gang as Partner and Strategic Advisor
Photo Credit: Grant Eastey, Gary Vaynerchuk, Bart Szaniewski and Ejay O'Donnell • Photo Credit: Dad Gang
LOS ANGELES, June 18, 2026, (V SOCIAL MEDIA HOLLYWOOD) — Lifestyle brand Dad Gang has announced that entrepreneur Gary Vaynerchuk has joined the company as a partner and strategic advisor.
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Vaynerchuk joins co-founders Grant Eastey, Bart Szaniewski, and Ejay O'Donnell as the brand continues to expand its community and retail presence.
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Dad Gang has generated more than $35 million in revenue, sold more than one million hats, and built a community of more than one million fathers since launching in 2022.
“I have a fun feeling this business is going to get much, much bigger. What Dad Gang has built is rare. These guys are entrepreneurs trying to build as big a company as possible, but the collateral value to the world is what makes it special. Dads supporting dads is one of the great ways to make the world a better place. Two dads seeing each other in an airport wearing this hat and feeling just a little more supported with a micro ounce of humanity. That matters,” said Gary Vaynerchuk.
Vaynerchuk says his involvement reflects his confidence in the company's leadership and growth potential.
“I have to say no a lot. For me to say yes and get involved and be required to contribute, that is an incredible indication of my belief in what these guys are doing. I look for remarkable execution, and these three are that,” said Vaynerchuk.
The partnership will include growth initiatives and content programming, including a planned "Dad Hour" series featuring live question-and-answer sessions with members of the Dad Gang community.
The announcement follows several recent milestones for the company, including partnerships with Shopify and Lids. Dad Gang said its retail presence expanded from 90 to 200 Lids locations within a month of launch and also includes placements with SCHEELS, Pro Image Sports, and independent retailers.
“Through Gary's mentality of 'stop overthinking, be patient in your process, post it and take another shot on goal,' that is how we built Dad Gang. When we started, all we had was hats and our phones. That was it,” said Bart Szaniewski, co-founder of Dad Gang.
Dad Gang was founded in 2022 and focuses on building a community centered on modern fatherhood through apparel, content, and events.
For more information, visit www.dadgang.co.
Source: Dad Gang
TikTok and Panini Launch Digital FIFA World Cup 2026 Collectible Card Experience
June 13, 2026 (V SOCIAL MEDIA) — TikTok and Panini have partnered to launch a digital collectible card experience tied to the FIFA World Cup 2026™, allowing fans to collect and trade virtual cards through TikTok's FIFA World Cup Fan Experience Hub.
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The initiative brings Panini's collectible card tradition to TikTok, where users can unlock digital cards representing all 48 nations competing in the tournament. The collection includes 144 cards, with each country represented by a Country Emblem card, a Star Player card, and an Icon Card featuring a notable figure from the nation's football history.
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Fans can earn cards by completing activities within TikTok, including following accounts and commenting on content. Additional rewards and collectible cards can be unlocked as users expand their collections.
"Panini has shaped soccer collecting culture for generations, and this partnership brings that tradition to a social platform for the first time," said Rollo Goldstaub, Global Head of Sport at TikTok.
"At Panini, the collector's experience is at the heart of everything we do," said Elisabetta Mussini, Panini Group Licensing and Partnerships Director.
The digital collection is available through TikTok's FIFA World Cup Fan Experience Hub, which can be accessed by searching for "World Cup" within the platform.
For more information, visit www.tiktok.com.
Source: TikTok
Accenture to Acquire Creator and Social Agency Whalar
Photo: Emma Harman, Co-CEO of Whalar; Ndidi Oteh, CEO of Accenture Song; and Jo Cronk, Co-CEO of Whalar • Photo Credit: Accenture
NEW YORK, June 9, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Professional services company Accenture has announced an agreement to acquire Whalar, a creator and social agency, from Whalar Group.
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Whalar will become part of Accenture Song, expanding the company's creator, influencer marketing, and social media capabilities. The acquisition is intended to strengthen Accenture Song’s ability to help brands connect with consumers through creator-led content, social commerce, and AI-powered marketing strategies.
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Whalar has managed more than $600 million in creator campaigns and has worked with creators across more than 40 countries and 15 languages. The agency delivers creator marketing programs for brands across major social media platforms and generates billions of engagements annually.
"Accenture Song exists to help the world's most ambitious companies grow—and today, growth is inseparable from relevance. Social is where brands are discovered, where modern commerce is happening and where consumer habits tell us what products and services are going to win next. Whalar brings a creator capability that strengthens how we drive meaningful impact and growth for clients," said Ndidi Oteh, CEO of Accenture Song.
Whalar's co-CEOs Emma Harman and Jo Cronk will continue in their leadership roles following the acquisition and will join Accenture Song along with more than 170 employees across the United States, United Kingdom, Ireland, Germany, and Spain.
"We’re incredibly proud of what the team has built over the past decade. Accenture Song operates at a level of scale and ambition that is truly unique, and we believe there is no better partner to take Whalar agency to its next phase of growth," said Neil Waller and James Street, co-founders and co-CEOs of Whalar Group.
Whalar Group will continue operating its remaining businesses, including Sixteenth, Foam, Moby Ventures, The Lighthouse, and The Business of Creativity. The company will also enter a three-year strategic partnership with Accenture Song focused on innovation within the creator economy.
For more information, visit www.accenture.com.
Source: Accenture
Pinterest Expands AWS Partnership in $4 Billion Cloud Infrastructure Agreement
Photo Credit: Pinterest
SAN FRANCISCO, June 4, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Pinterest has expanded its collaboration with Amazon Web Services (AWS) through a planned $4 billion cloud services agreement extending through 2031.
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The agreement represents the largest infrastructure commitment in Pinterest’s history and is intended to support the expansion of its artificial intelligence capabilities, including visual search and shopping features.
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The expanded partnership includes increased use of AWS compute services, cloud-native architecture, and Amazon custom silicon such as Graviton and Trainium processors. Pinterest says the infrastructure investment will support AI model training, inference workloads, and continued modernization of its platform.
“Pinterest is heavily investing in AI to make discovery more personal, visual and actionable for the hundreds of millions of people who use our platform every month. This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision for the next generation of visual discovery on Pinterest. This strategic partnership will help accelerate AI innovation at Pinterest, improving both our consumer experience and advertiser performance by advancing our proprietary models and our use of open-source models,” said Matt Madrigal, Chief Technology Officer at Pinterest.
Pinterest and AWS have worked together since 2010. Under the renewed agreement, Pinterest plans to continue migrating infrastructure to a Kubernetes-based architecture using Amazon Elastic Kubernetes Service (EKS) to improve scalability and operational efficiency.
“Pinterest is building some of the most advanced visual AI systems on AWS, powering discovery for more than 600 million users. As one of our longest-standing customers, we know what it takes to support that scale securely and efficiently. AWS compute and purpose-built silicon like Trainium and Graviton give Pinterest the price-performance to train and run AI models at massive scale across both training and inference. This commitment provides Pinterest the AI infrastructure to move faster and deliver new experiences to users sooner,” said Dave Brown, Senior Vice President of Compute & Machine Learning Services at AWS.
Pinterest reports having more than 600 million monthly active users worldwide.
For more information, visit www.pinterest.com.
Source: Pinterest
Meta Details Measures to Combat Scams and Abuse Ahead of FIFA World Cup 2026™
Photo Credit: Meta
MENLO PARK, Calif., May 30, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Technology company Meta has outlined measures it plans to implement to address scams, abuse, and harmful content in connection with the FIFA World Cup 2026™.
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The initiatives focus on combating ticket scams, expanding consumer education efforts, and strengthening protections for players and fans across Facebook and Instagram.
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Meta states that it will introduce pop-up notifications on Facebook to warn users searching for FIFA World Cup ticket-related terms about potential scams. The notifications will encourage purchases from verified sources and provide links to reporting tools for suspicious content or accounts.
The company also said it is working with industry and law enforcement partners through initiatives such as the Global Signal Exchange (GSE) and Meta’s Fraud Intelligence Reciprocal Exchange (FIRE). Meta reported collaborating with Visa through the GSE to identify and dismantle a network on Facebook that linked to spoofed websites using FIFA World Cup branding to promote fraudulent gambling content.
In addition to anti-scam measures, Meta highlighted ongoing enforcement against bullying, harassment, and hateful conduct on its platforms. The company reported that between October and December 2025, it removed 2.6 million pieces of hateful content on Facebook and Instagram, detecting more than 74% of that content before it was reported by users.
Meta also detailed safety tools available to public figures and athletes, including:
Hidden Words, which filters offensive comments and direct messages.
Limit Interactions, which temporarily restricts comments and messages from certain accounts.
Enhanced blocking features designed to prevent repeat harassment from newly created accounts.
Moderation Assist tools for professional Facebook accounts to manage comment visibility.
The company says it will continue working with tournament stakeholders and regulatory authorities to monitor risks and adapt enforcement efforts before, during, and after the tournament.
For more information, visit www.meta.com.
Source: Meta
Universal Music Group and TikTok Sign Multi-Year Global Licensing Agreement
SANTA MONICA, Calif., May 26, 2026 (V SOCIAL MEDIA OF HOLLYWOOD) — Music entertainment company Universal Music Group (UMG) and social media platform TikTok have announced a new multi-year global licensing agreement aimed at expanding access to UMG’s music catalog and enhancing collaboration between artists, songwriters, and creators.
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Under the agreement, TikTok will continue offering its global user base access to UMG’s recorded music and publishing catalogs. The companies stated that the deal will expand marketing and advertising opportunities for UMG’s artists and songwriters, including ecommerce integration and other artist-focused tools.
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The agreement also includes provisions addressing artificial intelligence protections. TikTok and UMG will work together to remove unauthorized AI-generated music from the platform and improve artist and songwriter attribution.
The partnership builds on a previously announced agreement in 2024 and is intended to expand collaboration in fan engagement and artist development initiatives worldwide.
“We’re proud of the pioneering work we’ve done with TikTok to create wide-ranging benefits for our artists and songwriters. With this new agreement, we look forward to driving innovative new fan experiences, while further improving social media monetization, and protecting and amplifying human artistry,” said Michael Nash, Executive Vice-President & Chief Digital Officer of Universal Music Group.
“We're excited to take our partnership with UMG to the next level, and build on the strong foundation we've already created together for artists, songwriters and fans. TikTok is a unique platform where music discovery, culture and fandom intersect, and this agreement will help create even more opportunities for artists and songwriters to engage audiences, grow their communities and achieve career success on a global scale,” said Tracy Gardner, Global Head of Music Business Development at TikTok.
For more information, visit www.universalmusic.com and www.tiktok.com.
Source: TikTok
Snap Inc. Appoints Luke Wood to Board of Directors
SANTA MONICA, Calif., May 21, 2026 (V SOCIAL MEDIA OF HOLLYWOOD) — Snap Inc. has appointed Luke Wood to its board of directors.
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Wood previously served as President of Beats by Dr. Dre and as Vice President at Apple Inc. following Apple’s acquisition of Beats. He is currently co-founder and Chief Executive Officer of Violet St Holdings, LLC, a position he has held since September 2022.
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“We are excited to welcome Luke to Snap’s board. Luke has helped build and scale iconic products and brands at the intersection of technology and culture, and we look forward to benefiting from his insights,” said Evan Spiegel, co-founder and Chief Executive Officer of Snap Inc.
“Luke’s creative and operating experience will bring a valuable perspective to our board. We are pleased to welcome him and look forward to his contributions in the years ahead,” said Michael Lynton, Chairperson of the board of directors of Snap Inc.
“I’m thrilled to join Snap’s board at such an exciting time for the company. Snap has a strong track record of innovation, and I look forward to working with Evan, Michael, and the other directors,” said Wood.
Wood, 57, served as President of Beats by Dr. Dre from February 2011 to August 2014 and from August 2014 to April 2020 following Apple’s acquisition of the company. Earlier in his career, he held leadership positions at Interscope Geffen A&M and DGC Records. He currently serves on the board of directors of Fender Musical Instruments Corp. Wood holds a Bachelor of Arts in American Studies from Wesleyan University.
For more information, visit www.snap.com.
Source: Snap Inc.
TikTok Launches Global “Comes Alive” LIVE Program for International Museum Day
Photo Credit: TikTok
May 15, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Social media platform TikTok has announced the launch of “Comes Alive,” a new global LIVE programming initiative designed to provide year-round access to educational and cultural content, beginning with International Museum Day on May 18.
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The program will feature exclusive museum tours, creator-led livestreams, and curated educational experiences aimed at expanding public access to cultural institutions worldwide.
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The initiative builds on recent museum livestreams hosted on the platform. Earlier this year, The Metropolitan Museum of Art conducted a three-day LIVE series featuring creator and curator-hosted tours, while the Grand Egyptian Museum streamed its opening ceremony in November. TikTok reports that the combined livestreams drew nearly five million viewers globally.
Programming under the Comes Alive initiative will begin May 18 with “Museums Come Alive,” a series of official TikTok LIVE broadcasts in partnership with institutions around the world. Participating museums include the Almaty Museum of Arts, the National Museum of Kazakhstan, The Museum of Modern Art in New York, the Abdeen Palace Museum in Egypt, and the Pokémon Fossil Museum at Chicago’s Field Museum.
In addition to the global programming, TikTok will highlight museums across the United States through creator collaborations and behind-the-scenes tours. From May 17 through May 22, users can search #MuseumTok to access an in-app International Museum Day hub featuring official videos from participating institutions, including the Guggenheim, the 9/11 Memorial & Museum, The Broad Museum, the Museum of Science Boston, the Houston Museum of Natural Science and the Children’s Museum of Houston.
“Cultural institutions have always had the power to spark curiosity, and the opportunity now is reaching the people who never knew that curiosity was for them. The growth of #MuseumTok proves that when museums show up where people already are, entirely new audiences follow. This International Museum Day, our deepening partnerships with museums around the world reflect TikTok's commitment to making cultural participation accessible no matter where you live,” said Karen Kang, Culture and Education Partnerships Lead at TikTok.
TikTok also released its 2026 Museum Insights Report, which analyzes engagement trends across the #MuseumTok community from April 2025 through April 2026. According to the company, the report found that niche museums are among the most searched institutions on the platform and that U.S. TikTok users are more likely than non-users to express interest in fine and modern art.
International Museum Day is observed globally on May 18 to promote awareness of the role museums play in cultural exchange and education.
Source: TikTok
TikTok Files Emergency Motion to Halt Ban Pending Supreme Court Appeal
December 11, 2024 (V SOCIAL MEDIA OF HOLLYOOD) — Social media platform TikTok has filed an emergency motion seeking an injunction to prevent the TikTok Ban from taking effect on January 19, 2025. The request comes as the company pursues an appeal of a decision made by the Court of Appeals for the D.C. Circuit, which TikTok is asking the U.S. Supreme Court to review.
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In a press release, TikTok cited the economic impact of the potential ban on its 170 million American users, including small businesses and content creators. According to company estimates, small businesses using the platform could lose over $1 billion in revenue, and creators could face nearly $300 million in lost earnings in a single month if the ban is enacted.
TikTok also highlighted its contributions to the U.S. economy, noting that in 2023 alone, the platform generated $24.2 billion through advertising, marketing, and organic reach, while its operations contributed an additional $8.5 billion to the U.S. GDP.
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TikTok's legal action aims to delay enforcement of the ban until its case is heard by the Supreme Court.
Click here to read TikTok’s full filing.
For more updates, visit newsroom.tiktok.com/en-us.
Source: TikTok
LinkedIn Releases Guidelines for Creating Engaging Posts
NEW YORK, November 26, 2024 (V Social Media of Hollywood) — LinkedIn has released a guide for users on how to create engaging posts that can enhance professional visibility and foster meaningful connections. The platform highlights strategies such as completing profiles, building networks, and tailoring content to resonate with audiences.
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According to LinkedIn, professionals who post twice a week can see up to five times more profile views. The company recommends fully completing profiles with information like education, skills, and a profile photo to establish credibility. Adjusting post visibility settings to "Anyone" can further increase reach by allowing posts to appear in feeds, search results, and public profiles.
To grow engagement, LinkedIn advises building a strong network by connecting with colleagues, clients, and alumni. Reciprocal engagement, such as reacting to and commenting on others’ posts, is highlighted as an effective way to foster professional relationships and boost visibility.
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LinkedIn suggests sharing posts that reflect career milestones, professional insights, or industry news to connect with audiences. Topics such as lessons learned, current trends, and company announcements are particularly effective in generating conversations. Posts should begin with a compelling hook—such as a surprising statistic or thought-provoking question—and use short paragraphs for better readability.
Diverse content formats, including videos, images, polls, and documents, are encouraged to enhance post engagement. LinkedIn notes that videos generate 1.4 times more interaction than other post types, while images and polls can capture attention and encourage participation.
To maximize reach, LinkedIn advises users to incorporate relevant hashtags and tag individuals or companies when appropriate. The company also recommends ending posts with clear calls to action, such as inviting feedback or sharing perspectives.
LinkedIn’s analytics tools allow users to measure post performance through metrics such as impressions, reactions, and comments. These insights can help users refine their content strategies to better engage their networks.
For additional tips, LinkedIn directs users to its Guide to Creating and Create Possibilities newsletter.
Source: Linkedin
Instagram Introduces New DM Features to Enhance User Connections
Photo Credit: Meta
November 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) — Social media company, Instagram, has announced new features designed to enhance direct messaging (DM) experiences for users. According to the company, these updates include over 300 new stickers, customizable nicknames, and location-sharing capabilities.
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The new sticker packs aim to make messaging more expressive, offering a range of options to capture moods or reactions. Users can favorite stickers from chats, reuse stickers shared by friends, or create their own using cutouts.
“Nicknames” is another feature allowing users to customize the names of friends or themselves within chats. Nicknames are visible only in DMs and can be changed at any time. This feature is intended to simplify lengthy usernames or add a personal touch to conversations.
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Instagram has also added location-sharing to make meet-ups more convenient. Users can share live locations for up to one hour or pin specific locations on a map within group or one-on-one chats. The feature is designed for coordination during outings or events and includes privacy controls to ensure user safety. Location sharing is currently available in select countries.
Source: Meta
TikTok Partners with Rauw Alejandro to Launch Exclusive In-App Experience for New Album Cosa Nuestra
Photo via TikTok
NEW YORK, November 19, 2024 (VSNewsNetwork.com) — TikTok has announced a global in-app experience in collaboration with Grammy-winning artist Rauw Alejandro to celebrate the release of his upcoming album, Cosa Nuestra. The platform’s users can engage with the album in unique ways, including purchasing exclusive merchandise, saving the album to their music apps, and participating in interactive challenges.
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Through the new experience, fans can access Rauw’s TikTok Shop to purchase a limited-edition vinyl and an exclusive Cosa Nuestra T-shirt. Completing four in-app challenges unlocks a themed profile frame to showcase fan loyalty. Additionally, the app features animated Cosa Nuestra album art exclusive to TikTok. Fans can also submit content to potentially appear in the Fan Spotlight carousel.
"For me, it’s an honor to be the first Latin artist to partner with the team at TikTok for this massive campaign. This platform has been an outlet to express myself creatively and talk to my fans in a different way. For me, that’s everything," said Alejandro.
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The in-app experience includes a live concert and special livestream on Rauw’s TikTok account (@rauwalejandro) on November 19, starting at 8:30 p.m. EST from New York. Fans can access the experience by searching “Cosa Nuestra” or “Rauw Alejandro” on TikTok or through video anchors in his content.
Rauw Alejandro’s TikTok presence includes over 16.3 million followers. His song Punto 40 gained traction with a viral dance trend, leading to over 2.2 million creator videos. His behind-the-scenes performance clips from Japan, Mexico, and other locations have amassed over 13 million views and 1.1 million likes.
Fans can explore Cosa Nuestra by downloading the TikTok app for free via the Apple App Store, Google Play, or Amazon.
Source: TikTok