Social Media Platforms VS BRANDS Social Media Platforms VS BRANDS

TikTok and Panini Launch Digital FIFA World Cup 2026 Collectible Card Experience

June 13, 2026 (V SOCIAL MEDIA)TikTok and Panini have partnered to launch a digital collectible card experience tied to the FIFA World Cup 2026™, allowing fans to collect and trade virtual cards through TikTok's FIFA World Cup Fan Experience Hub.

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The initiative brings Panini's collectible card tradition to TikTok, where users can unlock digital cards representing all 48 nations competing in the tournament. The collection includes 144 cards, with each country represented by a Country Emblem card, a Star Player card, and an Icon Card featuring a notable figure from the nation's football history.

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Fans can earn cards by completing activities within TikTok, including following accounts and commenting on content. Additional rewards and collectible cards can be unlocked as users expand their collections.

"Panini has shaped soccer collecting culture for generations, and this partnership brings that tradition to a social platform for the first time," said Rollo Goldstaub, Global Head of Sport at TikTok.

"At Panini, the collector's experience is at the heart of everything we do," said Elisabetta Mussini, Panini Group Licensing and Partnerships Director.

The digital collection is available through TikTok's FIFA World Cup Fan Experience Hub, which can be accessed by searching for "World Cup" within the platform.

For more information, visit www.tiktok.com.

Source: TikTok

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Pinterest Expands AWS Partnership in $4 Billion Cloud Infrastructure Agreement

Photo Credit: Pinterest

SAN FRANCISCO, June 4, 2026 (V SOCIAL MEDIA HOLLYWOOD)Pinterest has expanded its collaboration with Amazon Web Services (AWS) through a planned $4 billion cloud services agreement extending through 2031.

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The agreement represents the largest infrastructure commitment in Pinterest’s history and is intended to support the expansion of its artificial intelligence capabilities, including visual search and shopping features.

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The expanded partnership includes increased use of AWS compute services, cloud-native architecture, and Amazon custom silicon such as Graviton and Trainium processors. Pinterest says the infrastructure investment will support AI model training, inference workloads, and continued modernization of its platform.

“Pinterest is heavily investing in AI to make discovery more personal, visual and actionable for the hundreds of millions of people who use our platform every month. This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision for the next generation of visual discovery on Pinterest. This strategic partnership will help accelerate AI innovation at Pinterest, improving both our consumer experience and advertiser performance by advancing our proprietary models and our use of open-source models,” said Matt Madrigal, Chief Technology Officer at Pinterest.

Pinterest and AWS have worked together since 2010. Under the renewed agreement, Pinterest plans to continue migrating infrastructure to a Kubernetes-based architecture using Amazon Elastic Kubernetes Service (EKS) to improve scalability and operational efficiency.

“Pinterest is building some of the most advanced visual AI systems on AWS, powering discovery for more than 600 million users. As one of our longest-standing customers, we know what it takes to support that scale securely and efficiently. AWS compute and purpose-built silicon like Trainium and Graviton give Pinterest the price-performance to train and run AI models at massive scale across both training and inference. This commitment provides Pinterest the AI infrastructure to move faster and deliver new experiences to users sooner,” said Dave Brown, Senior Vice President of Compute & Machine Learning Services at AWS.

Pinterest reports having more than 600 million monthly active users worldwide.

For more information, visit www.pinterest.com.

Source: Pinterest

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Meta, Social Media Platforms VS BRANDS Meta, Social Media Platforms VS BRANDS

Meta Details Measures to Combat Scams and Abuse Ahead of FIFA World Cup 2026™

Photo Credit: Meta

MENLO PARK, Calif., May 30, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Technology company Meta has outlined measures it plans to implement to address scams, abuse, and harmful content in connection with the FIFA World Cup 2026™.

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The initiatives focus on combating ticket scams, expanding consumer education efforts, and strengthening protections for players and fans across Facebook and Instagram.

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Meta states that it will introduce pop-up notifications on Facebook to warn users searching for FIFA World Cup ticket-related terms about potential scams. The notifications will encourage purchases from verified sources and provide links to reporting tools for suspicious content or accounts.

The company also said it is working with industry and law enforcement partners through initiatives such as the Global Signal Exchange (GSE) and Meta’s Fraud Intelligence Reciprocal Exchange (FIRE). Meta reported collaborating with Visa through the GSE to identify and dismantle a network on Facebook that linked to spoofed websites using FIFA World Cup branding to promote fraudulent gambling content.

In addition to anti-scam measures, Meta highlighted ongoing enforcement against bullying, harassment, and hateful conduct on its platforms. The company reported that between October and December 2025, it removed 2.6 million pieces of hateful content on Facebook and Instagram, detecting more than 74% of that content before it was reported by users.

Meta also detailed safety tools available to public figures and athletes, including:

  • Hidden Words, which filters offensive comments and direct messages.

  • Limit Interactions, which temporarily restricts comments and messages from certain accounts.

  • Enhanced blocking features designed to prevent repeat harassment from newly created accounts.

  • Moderation Assist tools for professional Facebook accounts to manage comment visibility.

The company says it will continue working with tournament stakeholders and regulatory authorities to monitor risks and adapt enforcement efforts before, during, and after the tournament.

For more information, visit www.meta.com.

Source: Meta

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Snapchat, Social Media Platforms VS BRANDS Snapchat, Social Media Platforms VS BRANDS

Snap Inc. Appoints Luke Wood to Board of Directors

SANTA MONICA, Calif., May 21, 2026 (V SOCIAL MEDIA OF HOLLYWOOD) — Snap Inc. has appointed Luke Wood to its board of directors.

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Wood previously served as President of Beats by Dr. Dre and as Vice President at Apple Inc. following Apple’s acquisition of Beats. He is currently co-founder and Chief Executive Officer of Violet St Holdings, LLC, a position he has held since September 2022.

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“We are excited to welcome Luke to Snap’s board. Luke has helped build and scale iconic products and brands at the intersection of technology and culture, and we look forward to benefiting from his insights,” said Evan Spiegel, co-founder and Chief Executive Officer of Snap Inc.

“Luke’s creative and operating experience will bring a valuable perspective to our board. We are pleased to welcome him and look forward to his contributions in the years ahead,” said Michael Lynton, Chairperson of the board of directors of Snap Inc.

“I’m thrilled to join Snap’s board at such an exciting time for the company. Snap has a strong track record of innovation, and I look forward to working with Evan, Michael, and the other directors,” said Wood.

Wood, 57, served as President of Beats by Dr. Dre from February 2011 to August 2014 and from August 2014 to April 2020 following Apple’s acquisition of the company. Earlier in his career, he held leadership positions at Interscope Geffen A&M and DGC Records. He currently serves on the board of directors of Fender Musical Instruments Corp. Wood holds a Bachelor of Arts in American Studies from Wesleyan University.

For more information, visit www.snap.com.

Source: Snap Inc.

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Social Media Platforms VS BRANDS Social Media Platforms VS BRANDS

TikTok Launches Global “Comes Alive” LIVE Program for International Museum Day

Photo Credit: TikTok

May 15, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Social media platform TikTok has announced the launch of “Comes Alive,” a new global LIVE programming initiative designed to provide year-round access to educational and cultural content, beginning with International Museum Day on May 18.

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The program will feature exclusive museum tours, creator-led livestreams, and curated educational experiences aimed at expanding public access to cultural institutions worldwide.

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The initiative builds on recent museum livestreams hosted on the platform. Earlier this year, The Metropolitan Museum of Art conducted a three-day LIVE series featuring creator and curator-hosted tours, while the Grand Egyptian Museum streamed its opening ceremony in November. TikTok reports that the combined livestreams drew nearly five million viewers globally.

Programming under the Comes Alive initiative will begin May 18 with “Museums Come Alive,” a series of official TikTok LIVE broadcasts in partnership with institutions around the world. Participating museums include the Almaty Museum of Arts, the National Museum of Kazakhstan, The Museum of Modern Art in New York, the Abdeen Palace Museum in Egypt, and the Pokémon Fossil Museum at Chicago’s Field Museum.

In addition to the global programming, TikTok will highlight museums across the United States through creator collaborations and behind-the-scenes tours. From May 17 through May 22, users can search #MuseumTok to access an in-app International Museum Day hub featuring official videos from participating institutions, including the Guggenheim, the 9/11 Memorial & Museum, The Broad Museum, the Museum of Science Boston, the Houston Museum of Natural Science and the Children’s Museum of Houston.

“Cultural institutions have always had the power to spark curiosity, and the opportunity now is reaching the people who never knew that curiosity was for them. The growth of #MuseumTok proves that when museums show up where people already are, entirely new audiences follow. This International Museum Day, our deepening partnerships with museums around the world reflect TikTok's commitment to making cultural participation accessible no matter where you live,” said Karen Kang, Culture and Education Partnerships Lead at TikTok.

TikTok also released its 2026 Museum Insights Report, which analyzes engagement trends across the #MuseumTok community from April 2025 through April 2026. According to the company, the report found that niche museums are among the most searched institutions on the platform and that U.S. TikTok users are more likely than non-users to express interest in fine and modern art.

International Museum Day is observed globally on May 18 to promote awareness of the role museums play in cultural exchange and education.

Source: TikTok

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TikTok, Social Media Platforms VS BRANDS TikTok, Social Media Platforms VS BRANDS

TikTok Files Emergency Motion to Halt Ban Pending Supreme Court Appeal

December 11, 2024 (V SOCIAL MEDIA OF HOLLYOOD) — Social media platform TikTok has filed an emergency motion seeking an injunction to prevent the TikTok Ban from taking effect on January 19, 2025. The request comes as the company pursues an appeal of a decision made by the Court of Appeals for the D.C. Circuit, which TikTok is asking the U.S. Supreme Court to review.

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In a press release, TikTok cited the economic impact of the potential ban on its 170 million American users, including small businesses and content creators. According to company estimates, small businesses using the platform could lose over $1 billion in revenue, and creators could face nearly $300 million in lost earnings in a single month if the ban is enacted.

TikTok also highlighted its contributions to the U.S. economy, noting that in 2023 alone, the platform generated $24.2 billion through advertising, marketing, and organic reach, while its operations contributed an additional $8.5 billion to the U.S. GDP.

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TikTok's legal action aims to delay enforcement of the ban until its case is heard by the Supreme Court.

Click here to read TikTok’s full filing.

For more updates, visit newsroom.tiktok.com/en-us.

Source: TikTok

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Linkedin, Social Media Platforms VS BRANDS Linkedin, Social Media Platforms VS BRANDS

LinkedIn Releases Guidelines for Creating Engaging Posts

NEW YORK, November 26, 2024 (V Social Media of Hollywood)LinkedIn has released a guide for users on how to create engaging posts that can enhance professional visibility and foster meaningful connections. The platform highlights strategies such as completing profiles, building networks, and tailoring content to resonate with audiences.

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According to LinkedIn, professionals who post twice a week can see up to five times more profile views. The company recommends fully completing profiles with information like education, skills, and a profile photo to establish credibility. Adjusting post visibility settings to "Anyone" can further increase reach by allowing posts to appear in feeds, search results, and public profiles.

To grow engagement, LinkedIn advises building a strong network by connecting with colleagues, clients, and alumni. Reciprocal engagement, such as reacting to and commenting on others’ posts, is highlighted as an effective way to foster professional relationships and boost visibility.

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LinkedIn suggests sharing posts that reflect career milestones, professional insights, or industry news to connect with audiences. Topics such as lessons learned, current trends, and company announcements are particularly effective in generating conversations. Posts should begin with a compelling hook—such as a surprising statistic or thought-provoking question—and use short paragraphs for better readability.

Diverse content formats, including videos, images, polls, and documents, are encouraged to enhance post engagement. LinkedIn notes that videos generate 1.4 times more interaction than other post types, while images and polls can capture attention and encourage participation.

To maximize reach, LinkedIn advises users to incorporate relevant hashtags and tag individuals or companies when appropriate. The company also recommends ending posts with clear calls to action, such as inviting feedback or sharing perspectives.

LinkedIn’s analytics tools allow users to measure post performance through metrics such as impressions, reactions, and comments. These insights can help users refine their content strategies to better engage their networks.

For additional tips, LinkedIn directs users to its Guide to Creating and Create Possibilities newsletter.

Source: Linkedin

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Social Media Platforms VS BRANDS Social Media Platforms VS BRANDS

Instagram Introduces New DM Features to Enhance User Connections

Photo Credit: Meta

November 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) — Social media company, Instagram, has announced new features designed to enhance direct messaging (DM) experiences for users. According to the company, these updates include over 300 new stickers, customizable nicknames, and location-sharing capabilities.

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The new sticker packs aim to make messaging more expressive, offering a range of options to capture moods or reactions. Users can favorite stickers from chats, reuse stickers shared by friends, or create their own using cutouts.

“Nicknames” is another feature allowing users to customize the names of friends or themselves within chats. Nicknames are visible only in DMs and can be changed at any time. This feature is intended to simplify lengthy usernames or add a personal touch to conversations.

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Instagram has also added location-sharing to make meet-ups more convenient. Users can share live locations for up to one hour or pin specific locations on a map within group or one-on-one chats. The feature is designed for coordination during outings or events and includes privacy controls to ensure user safety. Location sharing is currently available in select countries.

Source: Meta

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Instagram, Social Media Platforms VS BRANDS Instagram, Social Media Platforms VS BRANDS

Instagram Introduces Trial Reels for Testing Content with Non-Followers

Photo Credit: Instagram/Meta

December 17, 2024 (VSNewsNetwork.com) – Instagram has announced the launch of Trial Reels, a new feature that allows creators to test content with non-followers before sharing it broadly. The feature is designed to help creators experiment with new formats, topics, and storytelling techniques without impacting their existing audience.

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Trial Reels are displayed exclusively to non-followers, providing creators with insights into how their content performs before deciding whether to share it with their followers. After 24 hours, creators can access engagement metrics such as views, likes, comments, and shares. Additionally, Instagram provides performance comparisons with other trials to help creators evaluate the content's success.

Creators can enable the feature by toggling the "Trial" option during the reel creation process. Trial Reels are not visible on a creator's profile grid or Reels tab unless they are later shared with all followers. Instagram also offers an automated option, allowing Trial Reels to be shared with followers if the content meets certain engagement thresholds within 72 hours.

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Trial Reels have been in testing with select creators earlier this year. Instagram reports that feedback has been positive, with creators finding the feature effective for reaching new audiences and refining their content strategies. The feature is now rolling out globally to eligible creators.

For more information about Trial Reels and eligibility requirements, visit Instagram’s Help Center at www.help.instagram.com.

Source: Instagram

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TikTok, Social Media Platforms VS BRANDS TikTok, Social Media Platforms VS BRANDS

TikTok Celebrates Cybersecurity Awareness Month and Highlights Security Efforts

Source: TikTok

October 29, 2024 (V Social Media of Hollywood) – TikTok is marking Cybersecurity Awareness Month by encouraging its global community to #BeCyberSmart and promoting its ongoing efforts to enhance security on the platform. As part of its initiative, TikTok is celebrating four years of its Global Bug Bounty Program in partnership with HackerOne, which has contributed to identifying and resolving over 1,000 security vulnerabilities since its launch in 2020.

TikTok's collaboration with HackerOne, which engages over 450 security researchers, has awarded more than $1.6 million in bounties for reported vulnerabilities. In August, TikTok participated in a Live Hacking Event, awarding $720,000 to 50 researchers from 29 countries for their findings.

“TikTok’s bug bounty program contributes to its sophisticated security posture as an invaluable last line of defense. Over the last four years, TikTok's dedication to building engagement on their program has continued to produce powerful results,” said HackerOne CEO, Marten Mickos.

As part of the Cybersecurity Awareness Month celebrations, TikTok is spotlighting key contributors in its bug bounty program, including researchers like Jeffery (supermancyber), Imran Nisar (imran_nisar), and Pham (datph4m), who have consistently helped enhance the platform's security.

In addition, TikTok is highlighting cybersecurity creators such as Kevin (@adjacentnode), Marcus Hutchins (@itsmarcushutchins), and Lola (@lolalovestech) who educate the platform's users on cybersecurity topics. Their content empowers the community to explore cybersecurity and encourages responsible online behavior.

For more information on TikTok’s cybersecurity initiatives, visit www.tiktok.com.

Source: TikTok

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Music, Social Media Platforms, TikTok VS BRANDS Music, Social Media Platforms, TikTok VS BRANDS

UnitedMasters Partners with TikTok to Expand Opportunities for Independent Artists

Photo Credit: UnitedMasters

BROOKLYN, NY, October 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – UnitedMasters, a music distribution platform that focuses on supporting independent artists, has announced a new partnership with TikTok. This multi-year deal will provide TikTok access to UnitedMasters' catalog of music and offer additional commercial opportunities for UnitedMasters artists through TikTok’s Commercial Music Library.

According to the company, the collaboration aims to create more opportunities for independent artists while providing TikTok users with access to a diverse range of music. “Our partnership with TikTok provides UnitedMasters artists unparalleled access to a vast global audience, while TikTok creators and users gain early exposure to some of the most impactful independent music today,” said Steve Stoute, Founder and CEO of UnitedMasters.

“We want to make the world's best music available to our global community of over a billion music fans. That's why we are so excited to be entering into a direct deal with a prominent independent label like UnitedMasters, with its deep, diverse roster of independent artists. Together, we’re ready to amplify these voices and bring their music to a global stage, unlocking new opportunities for discovery,” said Ole Obermann, Head of Music Business Development at TikTok.

UnitedMasters has already supported the rise of artists like BigXThaPlug, Tobe Nwigwe, and FloyyMenor, whose song "Gata Only" became a global hit after gaining traction on TikTok.

For more information, visit www.unitedmasters.com.

Source: TikTok

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Social Media Platforms, TikTok VS BRANDS Social Media Platforms, TikTok VS BRANDS

TikTok LIVE to Feature at MCM x EGX London 2024 Gaming Convention

LONDON, October 22, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – TikTok LIVE will take center stage at this year’s MCM x EGX London 2024, one of the UK’s largest gaming conventions, running from October 25–27 at ExCel London. The event marks the collaboration between TikTok and ReedPop, bringing together the gaming community, content creators, and fans for live interactions both online and on-site.

TikTok LIVE, known for connecting millions of users worldwide through real-time interactions, will feature a dedicated booth where UK-based gaming creators will compete and stream live gameplay to the TikTok community. Fans will have the opportunity to watch creators like @sizzsarzlive, @tomjoneswales, and @just..evie_ stream from the TikTok LIVE Lounge.

When asked about participating in the event, creator @sizzsarzlive said, "I love being able to showcase new and exciting games to my community, in a safe environment where I feel truly supported by TikTok."

Steve Wang, Head of TikTok Gaming, emphasized the importance of the platform for gaming creators, stating, "TikTok LIVE is where gaming creators thrive and communities grow. With millions of fans discovering new content on TikTok every day, we’re excited to return to MCM x EGX and continue supporting the rise of gaming on TikTok."

MCM x EGX 2024 will feature a wide range of activities, including panels, game demos, cosplay competitions, and workshops. Attendees can also watch the UK’s TEKKEN 8 Major event as part of the European TEKKEN Cup and participate in photo ops with the cast of Baldur’s Gate 3.

Keep an eye on the official EGX & MCM Comic Con pages for the latest announcements and purchase tickets HERE.

- TikTok

Source: TikTok

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Threads, Meta, Social Media Platforms VS BRANDS Threads, Meta, Social Media Platforms VS BRANDS

Meta Introduces New Educational Resources to Boost Engagement on Threads

Photo Credit: Meta

October 21, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Meta has announced the launch of new educational resources designed to help users of its platform, Threads, improve engagement and visibility. According to the company, these resources aim to provide users with best practices, data-backed tips, and content examples from successful creators to enhance content creation and drive conversations on the platform.

In the announcement, Meta highlighted several insights already helping users grow their audience. For example, replies account for nearly half of the views on Threads, suggesting that joining conversations can increase reach. Additionally, posting frequently—at least 2 to 5 times per week—has been linked to higher impressions per post, and humorous content has shown to receive more views. According to Meta, combining text with video or images, and posting during weekends, can further boost engagement.

The new resources are available on the Threads website and include detailed advice on how to create more engaging and discoverable content. Topics that generate high levels of replies include TV and movies, fashion, sports, and travel, among others.

"We created Threads because we think everyone has something worth saying, and we want you to be able to create a community around your best ideas and most interesting thoughts," the company stated. Meta plans to continue adding more insights and stories from successful creators in the coming months.

To read the official announcement, click here.

To learn more, visit the official Threads website.

Source: Meta

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Snapchat, Social Media Platforms VS BRANDS Snapchat, Social Media Platforms VS BRANDS

Snapchat Introduces Sponsored Snaps and Promoted Places for Advertisers

October 11, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has announced the introduction of two new advertising formats, Sponsored Snaps and Promoted Places, which are now being tested with launch partners Disney, McDonald’s, and Taco Bell. According to the company, these new placements are designed to enhance how businesses engage with users across two widely used features on Snapchat: the Snap inbox and Snap Map.

Sponsored Snaps allow businesses to deliver full-screen vertical video messages directly to Snapchat users. The Snap appears in the user’s inbox, distinct from other Snaps, and is opt-in, meaning users can choose whether to view the message. If a user does not view the Sponsored Snap, it will be removed from their inbox. Businesses can include a call-to-action link in the Snap, allowing users to respond directly or visit a designated webpage.

Promoted Places, the second new feature, highlights specific locations on the Snap Map to help users discover businesses they may want to visit. The Snap Map, which is frequently used for exploration, will showcase these places of interest, potentially increasing foot traffic. According to Snapchat, their internal data shows that marking a location as a “Top Pick” on the Snap Map results in an average visitation lift of 17.6% for frequent Snapchat users.

Snapchat is also exploring future enhancements to these features, including potential integrations with CRM systems and AI chatbot support to facilitate easier interactions between businesses and customers.

Read the full press announcement here.

Source: Snapchat

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Social Media Platforms, Instagram VS BRANDS Social Media Platforms, Instagram VS BRANDS

Instagram Introduces New Features for Direct Messaging

Photo Credit: Instagram

October 9, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Instagram has announced the release of new features aimed at improving the functionality of its Direct Messaging (DM) platform. These updates include options for sharing disappearing content, customizing chat themes, and using new tools to enhance communication efficiency.

The new "View once" feature allows users to send photos and videos that can only be viewed once before disappearing, providing more control over shared content. Additionally, Instagram has expanded its customization options by offering various themes for chat backgrounds, which can be selected based on user preferences.

Instagram has also introduced new AI-powered stickers and a "Cutouts" feature, allowing users to create personalized stickers from their own photos or videos. These updates are designed to offer more creative ways to engage in conversations.

Users can now pin up to three chats at the top of their inbox for easy access. Other updates include the ability to edit or unsend messages within 15 minutes of sending them, allowing users to make corrections or retract messages as needed.

Additional features include the option to send messages silently using the "/silent" command, and the ability to conduct polls within group chats to gather input from participants.

For more information on the new Instagram Direct Message features, click here.

Source: Instagram

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TikTok, Social Media Platforms VS BRANDS TikTok, Social Media Platforms VS BRANDS

Coldplay Launches Interactive TikTok Experience to Celebrate New Album 'MOON MUSiC'

Photo Credit: TikTok

LAS VEGAS, October 8, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Coldplay has launched an exclusive interactive experience on TikTok to coincide with the release of their highly anticipated album, MOON MUSiC. The in-app experience offers fans unique opportunities to engage with Coldplay’s content, unlock exclusive features, and earn rewards while interacting with the band’s new music.

Photo Credit: TikTok

Available globally, the MOON MUSiC experience allows TikTok users to explore exclusive Coldplay content, purchase limited merchandise on TikTok Shop (U.S. only), and earn a Coldplay-themed profile frame. Fans can participate by searching for "Coldplay" or "MOON MUSiC" within the app, or by interacting with content on Coldplay’s TikTok account (@coldplay). To unlock the profile frame, users must complete tasks such as adding Coldplay’s latest single, "ALL MY LOVE," to a streaming platform, liking and commenting on exclusive videos, and creating a video using the song.

Fans can further engage by using the hashtag #MoonMusic on their videos, offering a chance to be featured in the official Fan Spotlight carousel on TikTok.

TikTok Music Partnerships Manager, Alice Razack, commented on the collaboration, stating, "We are delighted to partner with Coldplay to celebrate the launch of their highly anticipated album MOON MUSiC. As one of the most influential and iconic bands to emerge from the UK, Coldplay has continually pushed creative boundaries with enormous support from the global TikTok community. They continue to inspire fans worldwide, and we are proud to support them with this interactive experience."

The MOON MUSiC experience builds on Coldplay’s longstanding popularity on TikTok, where tracks like "Yellow," "Viva La Vida," and "A Sky Full of Stars" have inspired millions of video creations. The band recently performed a surprise show in Dublin, Ireland, ahead of their sold-out performances at Croke Park, further energizing their fanbase both on and off the platform.

Fans can join the MOON MUSiC experience by searching for #MoonMusic on TikTok to access exclusive content and participate in the interactive initiative.

For more information, visit TikTok’s newsroom at TikTok Newsroom.

Source: TikTok

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Social Media Platforms, Snapchat VS BRANDS Social Media Platforms, Snapchat VS BRANDS

Snapchat Expands Safety Measures to Protect Users from Online Exploitation

October 4, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has introduced new measures aimed at improving user safety, with a focus on preventing online exploitation such as sextortion and child sexual abuse. The platform has implemented advanced technology, including tools like PhotoDNA and CSAI Match, to detect and block harmful content. New in-app warnings for suspicious contacts and improved friending protections have been added to enhance safety for teenage users.

In addition to its technical updates, Snapchat has expanded its Family Center tools, which allow parents to monitor their teens' interactions on the platform. The company has also increased its global Trust and Safety teams, as well as its Law Enforcement Operations team, to support investigations and address potential threats. Snapchat collaborates with law enforcement agencies both in the U.S. and internationally, particularly in regions where online exploitation is prevalent.

The platform remains involved in industry-wide efforts to address online harm, participating in programs such as the National Center for Missing and Exploited Children’s Take It Down initiative. Snapchat also works with global coalitions like WeProtect and the Tech Coalition to share information and develop strategies to prevent child exploitation.

Snapchat continues to raise awareness about online safety through public education efforts, including research initiatives like the Digital Well-Being Index. These efforts aim to provide insights into online behaviors and risks, helping users, parents, and industry partners stay informed.

Read the official release from snapchat here.

Source: Snapchat

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Social Media Platforms, Snapchat VS BRANDS Social Media Platforms, Snapchat VS BRANDS

Snapchat Launches Season 2 of "Phantom House" for Halloween 2024

Photo Credit: Snapchat

Oct. 3, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has announced the return of its popular horror-themed content series Phantom House for Halloween 2024. Season 2 of the series features four new episodes, each filled with chilling stories that blur the line between reality and the supernatural. The episodes will be available as Snap Story compilations and star popular Snapchat creators Tue Nguyen, Jake Koehler, Rachel Levin, and Caryn Marjorie, each bringing their unique approach to their own episode.

In collaboration with Atomic Digital Design, Snapchat is also introducing four AR Lenses that correspond with each Phantom House episode. These Lenses allow users to immerse themselves in the eerie environments of the series, from zombie-infested freezers to demon transformations, creating a more interactive and shareable experience for Snapchatters.

The series has partnered with brands including Maybelline New York, State Farm®, and Hulu, which are sponsoring various aspects of the content. Maybelline is integrating branded content into one episode and launching custom creator content, an AR Lens, Commercials, and Snap Ads. State Farm will release an immersive AR Lens, alongside other digital content, while Hulu is promoting its Huluween campaign and the Hulu Originals film Carved through AR Lenses, Commercials, and Snap Video Ads.

Episode 1 of Phantom House is currently available on the series' Public Profile on Snapchat, with new episodes releasing every Tuesday.

To watch, visit Snapchat’s Phantom House profile.

Source: Snapchat

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Reddit, Social Media Platforms VS BRANDS Reddit, Social Media Platforms VS BRANDS

Reddit Expands Machine Translation Feature to 35 New Countries

Photo Credit: Reddit

September 30, 2024 (V SOCIAL MEDIA OF HOLLYWOOD)Reddit has announced the expansion of its machine translation feature to more than 35 new countries, allowing users to translate their Reddit feeds, including posts and comments, into additional languages. This feature, which was initially rolled out to users in France earlier this year, is now available to Redditors in countries such as Brazil and Spain, with plans to extend to Germany, Italy, the Philippines, and several nations across Latin America in the coming weeks.

According to Reddit, users can now access the translate icon in the overflow menu of the app to translate content into their preferred language. This function enables users to participate in discussions and contribute to communities in their own language, while posts and comments will be automatically translated into the native language of the community.

The new feature will be available across mobile web, apps, and desktop platforms, providing a seamless experience for users regardless of the device they use to access Reddit. For example, a user in Spain who typically uses Reddit in Spanish can now follow and engage in French-language discussions by translating the content into Spanish.

As part of this rollout, Reddit will also make it easier for people to discover content in their own languages through search engines. Translated Reddit content will begin to appear in search engine results, further broadening the platform's accessibility.

This machine translation feature is expected to enhance user interaction and community engagement on Reddit by breaking down language barriers and encouraging diverse conversations.

View the official announcement here.

Source: Reddit

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Twitch, Social Media Platforms VS BRANDS Twitch, Social Media Platforms VS BRANDS

TwitchCon San Diego 2024 Kicks Off with Packed Schedule of Events and Exhibitors

Photo Credit: Twitch

SAN DIEGO, September 20, 2024 (V SOCIAL MEDIA OF HOLLYWOOD)TwitchCon San Diego returns to the San Diego Convention Center from September 20–22, featuring a wide array of activities, exhibitor booths, and interactive spaces. Presenting sponsors, including AT&T, Capcom, Chevron, and Samsung, are leading the weekend with unique experiences for attendees.

Attendees can expect head-to-head gaming matchups at the AT&T booth, hands-on activities at Capcom’s gaming station, and opportunities to meet streamers and grab swag at Chevron’s booth. Samsung will also offer mobile gaming challenges for players of all levels.

The Expo Hall will host numerous exhibitors, including game developers and service providers for streamers. Highlights include the Indie Game Zone, where developers such as The Behemoth, ChatBattlers, and Pahdo Labs will showcase their work. Attendees can also purchase exclusive merchandise at the Loot Cave.

TwitchCon San Diego offers a range of competitions, including Games Done Quick Express 2024, where attendees can watch speedrunners compete. The Peloton LaneBreak Challenge will give participants a chance to win prizes while raising funds for charity. The TwitchCon Arcade, presented by Differin, will feature arcade classics and giveaways.

LAN Party enthusiasts can also take part in challenges presented by Embark, featuring the game THE FINALS, and Battlestate Games’ Escape from Tarkov: Arena. These events are spread across the weekend, with full details available on the schedule.

TwitchCon provides a platform for community members to connect, with events such as Community MeetUps, live podcasts, and game shows. The Creator Camp offers workshops and best practices for growing a streaming audience. Streamers can also try out the latest tech at the Streamer Station, powered by Streamlabs.

For those looking to unwind, Artist Alley will feature artists showcasing their work, while lounges like the Partner Lounge and Lo-Fi Lounge will offer spaces to recharge. Cosplayers and drag performers can utilize the PowerUp Lounge for outfit repairs and makeup touch-ups.

The Twitch Rivals Arena, presented by State Farm, will host competitive gaming events throughout the weekend, including the return of The Twitch Rivals Ultimate Challenge. Official marketing partners, such as AT&T, Dunkin’, Honda, Intel, and MythWalker, will be present with various activities and giveaways, including the chance to win a customized Honda Civic Sedan Hybrid.

For those unable to attend in person, TwitchCon San Diego will be streamed live on TwitchRivals.

Learn more at www.twitchcon.com/san-diego-2024.

Source: Twitch

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