Universal Music Group and TikTok Sign Multi-Year Global Licensing Agreement
SANTA MONICA, Calif., May 26, 2026 (V SOCIAL MEDIA OF HOLLYWOOD) — Music entertainment company Universal Music Group (UMG) and social media platform TikTok have announced a new multi-year global licensing agreement aimed at expanding access to UMG’s music catalog and enhancing collaboration between artists, songwriters, and creators.
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Under the agreement, TikTok will continue offering its global user base access to UMG’s recorded music and publishing catalogs. The companies stated that the deal will expand marketing and advertising opportunities for UMG’s artists and songwriters, including ecommerce integration and other artist-focused tools.
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The agreement also includes provisions addressing artificial intelligence protections. TikTok and UMG will work together to remove unauthorized AI-generated music from the platform and improve artist and songwriter attribution.
The partnership builds on a previously announced agreement in 2024 and is intended to expand collaboration in fan engagement and artist development initiatives worldwide.
“We’re proud of the pioneering work we’ve done with TikTok to create wide-ranging benefits for our artists and songwriters. With this new agreement, we look forward to driving innovative new fan experiences, while further improving social media monetization, and protecting and amplifying human artistry,” said Michael Nash, Executive Vice-President & Chief Digital Officer of Universal Music Group.
“We're excited to take our partnership with UMG to the next level, and build on the strong foundation we've already created together for artists, songwriters and fans. TikTok is a unique platform where music discovery, culture and fandom intersect, and this agreement will help create even more opportunities for artists and songwriters to engage audiences, grow their communities and achieve career success on a global scale,” said Tracy Gardner, Global Head of Music Business Development at TikTok.
For more information, visit www.universalmusic.com and www.tiktok.com.
Source: TikTok
