Powers of Reasoning Named Ad Age Media Agency of the Year
Photo: Members of the Powers of Reasoning team, from left, Kate O'Brien, Guilherme Falcão, Jenna Borucki and Jason Jahn • Photo Courtesy of Powers of Reasoning
Powers of Reasoning received Gold in the Media Agency of the Year category and Silver in the Media Campaign of the Year category at the 2026 Ad Age Small Agency Awards.
Social Media News
♾
Social Media News ♾
NEW YORK, July 25, 2026, (V SOCIAL MEDIA HOLLYWOOD) -- Powers of Reasoning was named Media Agency of the Year at the 2026 Ad Age Small Agency Awards, receiving Gold in the Media Agency of the Year category and Silver in the Media Campaign of the Year category for its DUDE Wipes campaign, "The Big Dump."
Social Media Blog
♾
Social Media Blog ♾
You must have already heard about young Jack Doherty, popular YouTuber! Get to know him even further by reading through this blog post.
Are The Island Boys really on an island? You may have heard of this hip-hop duo, but you probably want to know some more deets. Click to get in.
Kai Cenat is quite popular on social media and is a rising star. Learn more about this legendary streamer in this blog post.
Are you wondering how to build your social media presence? Read here to find out about the best practices for using social media in 2024.
Are you interested in learning the social media basics that you need to know? Check out these popular online forums for social media interaction.
Navigating social media can be intimidating. Click here for a social media for beginners guide and learn about the most popular social networking platforms.
What is social media? Click here to find out what exactly social media is, what it can be used for, and learn the basics that will help you get started.
The awards were presented during the annual Ad Age Small Agency Awards ceremony in Los Angeles. The honors followed three national awards the agency received earlier this year, including Media Campaign of the Year at the 2026 Digiday Media Buying and Planning Awards and Gold in Media and Silver in the Consumer Packaged Goods & Food and Beverage category at The Drum Awards for Marketing Americas.
“The Big Dump" campaign ran nationally from Jan. 1 through March 31, 2026. Powers of Reasoning reports that the campaign was developed around a media strategy in which each advertising placement was selected for its comedic appeal.
According to the agency, DUDE Wipes recorded year-over-year first-quarter net revenue growth of 46%, with monthly sales records in January, February and March.
“We built Powers to prove a small senior team with institutional-scale buying power could out-plan agencies many times our size. The Big Dump is what that looks like: one quarter with three all-time sales records,” said Kate O'Brien, founder and Chief Executive Officer of Powers of Reasoning.
The Ad Age Small Agency Awards recognize independent agencies with 150 or fewer employees across agency, discipline and campaign categories.
Powers of Reasoning is an independent media and marketing agency headquartered in New York. The company manages more than $100 million in media for clients including DUDE Wipes, Myriad Genetics, Wheels Up and Checkable.
For more information, visit www.powersofreasoning.com.
Source: Powers of Reasoning
Paul Street Announces Gary Vaynerchuk as Equity Partner
Photo Courtesy of Paul Street
Paul Street has named entrepreneur and investor Gary Vaynerchuk as an equity partner as the marketing agency expands its affiliate, creator, and brand partnership services.
Social Media News
♾
Social Media News ♾
NEW YORK, July 15, 2026, (V SOCIAL MEDIA) — Marketing agency Paul Street has announced that entrepreneur, investor, and VaynerX Chairman Gary Vaynerchuk has joined the company as an equity partner.
Social Media Blog
♾
Social Media Blog ♾
You must have already heard about young Jack Doherty, popular YouTuber! Get to know him even further by reading through this blog post.
Are The Island Boys really on an island? You may have heard of this hip-hop duo, but you probably want to know some more deets. Click to get in.
Kai Cenat is quite popular on social media and is a rising star. Learn more about this legendary streamer in this blog post.
Are you wondering how to build your social media presence? Read here to find out about the best practices for using social media in 2024.
Are you interested in learning the social media basics that you need to know? Check out these popular online forums for social media interaction.
Navigating social media can be intimidating. Click here for a social media for beginners guide and learn about the most popular social networking platforms.
What is social media? Click here to find out what exactly social media is, what it can be used for, and learn the basics that will help you get started.
The partnership comes as Paul Street continues expanding its affiliate and partner marketing business, which it says has generated more than $1.4 billion in affiliate revenue for clients since the agency was founded approximately three-and-a-half years ago by Aaron Paul and Patrick Cleary.
According to the company, its services have grown beyond affiliate marketing to include partner program management, brand public relations, influencer marketing, and creator services.
“Like he has for millions of others, Gary’s philosophy and ethos have shaped the way I think about building a company and advertising as a whole. To be partnering with him a decade later in a space that every serious consumer brand needs to get right is incredibly humbling. This isn’t about what Paul Street has already accomplished. It’s about what we can build together: a playbook that brings our affiliate and partner marketing approach to more brands, with Gary’s credibility and experience scaling VaynerX into a household name in advertising as a distinct advantage. We’re just getting started,” said Aaron Paul, CEO and Founder of Paul Street.
Paul Street's client portfolio includes consumer brands such as HexClad, Liquid I.V., Todd Snyder, Grüns, and Dollar Shave Club. The agency has also worked with public figures including Kevin Hart, Pamela Anderson, Andrew Schulz, and Giannis Antetokounmpo.
Vaynerchuk says affiliate marketing has evolved significantly in recent years as brands increasingly invest in broader partnership strategies.
“Affiliate has matured into a mutation that is dramatically more important than it was over the last half decade to a decade. I have a long track record of investing and partnering in contemporary marketing and Paul Street is doing things that many of the Fortune 500 companies need, when it comes to contemporary affiliate frameworks and modern PR,” said Gary Vaynerchuk.
According to Paul Street the partnership is intended to support its continued growth as it expands services for consumer brands and strengthens its position in partner marketing.
For more information, visit www.paulstreet.co.
Source: Paul Street
StudioNow Introduces Bad Moon Media to Expand Influencer Marketing Offerings
NASHVILLE, October 10, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – StudioNow has announced the launch of Bad Moon Media, a new subsidiary designed to offer influencer marketing and media campaign solutions. The new division aims to serve brands across a range of industries, with a particular focus on the gaming sector.
Bad Moon Media builds on an 18-month collaboration between StudioNow and Bad Moon Talent, during which the two worked together to deliver campaigns for brands including Amika, Jack Link’s, and Sony PlayStation.
David Mason, Founder and CEO of StudioNow, said, “The creation of Bad Moon Media marks a significant milestone in our commitment to delivering premium content solutions for brands across various industries. By combining our production capabilities alongside Bad Moon Talent’s influencer marketing expertise, we’re positioned to deliver scalable campaigns that not only engage audiences but also elevate brand storytelling to new heights.”
Reed Trimble, Vice President of Bad Moon Media, emphasized the subsidiary’s focus on the gaming industry, stating, “Bad Moon Media was created to provide a proper solution for brands that want to invest in marketing to the 3.3 billion worldwide gaming audience.”
With this expansion, StudioNow offers clients a broader range of services, from content production to influencer-driven campaigns, aimed at helping brands effectively reach their target audiences across multiple platforms.
For more information, visit www.studionow.com.
Source: StudioNow, Inc.