Photo Courtesy of Paul Street
Paul Street has named entrepreneur and investor Gary Vaynerchuk as an equity partner as the marketing agency expands its affiliate, creator, and brand partnership services.
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NEW YORK, July 15, 2026, (V SOCIAL MEDIA) — Marketing agency Paul Street has announced that entrepreneur, investor, and VaynerX Chairman Gary Vaynerchuk has joined the company as an equity partner.
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The partnership comes as Paul Street continues expanding its affiliate and partner marketing business, which it says has generated more than $1.4 billion in affiliate revenue for clients since the agency was founded approximately three-and-a-half years ago by Aaron Paul and Patrick Cleary.
According to the company, its services have grown beyond affiliate marketing to include partner program management, brand public relations, influencer marketing, and creator services.
“Like he has for millions of others, Gary’s philosophy and ethos have shaped the way I think about building a company and advertising as a whole. To be partnering with him a decade later in a space that every serious consumer brand needs to get right is incredibly humbling. This isn’t about what Paul Street has already accomplished. It’s about what we can build together: a playbook that brings our affiliate and partner marketing approach to more brands, with Gary’s credibility and experience scaling VaynerX into a household name in advertising as a distinct advantage. We’re just getting started,” said Aaron Paul, CEO and Founder of Paul Street.
Paul Street's client portfolio includes consumer brands such as HexClad, Liquid I.V., Todd Snyder, Grüns, and Dollar Shave Club. The agency has also worked with public figures including Kevin Hart, Pamela Anderson, Andrew Schulz, and Giannis Antetokounmpo.
Vaynerchuk says affiliate marketing has evolved significantly in recent years as brands increasingly invest in broader partnership strategies.
“Affiliate has matured into a mutation that is dramatically more important than it was over the last half decade to a decade. I have a long track record of investing and partnering in contemporary marketing and Paul Street is doing things that many of the Fortune 500 companies need, when it comes to contemporary affiliate frameworks and modern PR,” said Gary Vaynerchuk.
According to Paul Street the partnership is intended to support its continued growth as it expands services for consumer brands and strengthens its position in partner marketing.
For more information, visit www.paulstreet.co.
Source: Paul Street
