TikTok Star Déjà Clark Launches Back-to-School Collection With Aéropostale
Photo Courtesy of Aéropostale
TikTok creator Déjà Clark has partnered with Aéropostale to launch a co-designed back-to-school apparel collection that will debut through the Aero app before becoming available online and in stores.
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NEW YORK, July 10, 2026 (V SOCIAL MEDIA HOLLYWOOD) – Apparel retailer Aéropostale has announced the launch of the Déjà for Aéropostale collection, a 71-piece back-to-school apparel line co-designed with TikTok creator and Aéropostale intern Déjà Clark.
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The collection includes denim, tops, skirts, shorts and other apparel, with prices starting at $19.95. It will be available exclusively through the Aero app on July 16 and 17 before launching online and in Aéropostale stores on July 18. A meet-and-greet with Clark is also scheduled for July 25 at an Aéropostale store in New York City.
To announce the collection, Aéropostale shared a fictional internal company email written from Clark's perspective outlining the collaboration, product lineup and launch schedule.
"Getting dressed is chaotic. You throw on what feels right, what makes you feel confident, and then you go live your life and hit your next stop. That's what I wanted this collection to be — pieces you'll actually wear, not just pieces that look good on a mood board," said Déjà Clark.
The collaboration is also being featured in its Intern Diaries content series, which documents the design process and Clark's experience working with the Aéropostale team.
Founded in 1987, Aéropostale is a specialty apparel retailer offering denim, clothing and accessories for teens and young adults.
For more information, visit www.Aéropostale.com.
Source: Aéropostale
The DONUT Acquires Press Sports to Expand Media Reach Among Younger Audiences
AUSTIN, Texas, August 19, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - The DONUT, a newsletter-based news organization, has announced its acquisition of Press Sports, a social media platform that connects young athletes and sports fans. This acquisition aims to strengthen the company’s presence among Gen Z and millennial audiences, bringing together a combined user base of over 2.3 million.
Press Sports has built a following of over 2 billion media views and 450,000 email and text-message subscribers. The platform also has a notable presence on social media, particularly on TikTok, Instagram, YouTube, and Snapchat, where it has gathered 1.7 million followers.
Peter Nowak, Founder and CEO of The DONUT, commented on the acquisition, stating, "Integrating Press Sports into The DONUT portfolio is a game-changing move that amplifies our presence in the sports media landscape and sets us apart as a leader in delivering content that resonates deeply with Gen Z and millennial audiences."
Branndon Stewart, co-founder and COO of Press Sports, will join the DONUT Press Media team to oversee daily operations.
The company aims to leverage the strengths of both brands to innovate within the media industry and engage with today’s sports fans.
Learn more at www.theDONUT.co
Source: DONUT News via PR Web
Research Reveals Importance of Balancing Active and Passive Attention in Marketing
HOLLYWOOD, June 4, 2024, (V SOCIAL MEDIA OF HOLLYWOOD) - In a recent study conducted by Amplified Intelligence, a company founded by media science researcher Dr. Karen Nelson-Field, findings suggest that successful marketing strategies should balance both Active and Passive Attention to optimize results. The study utilized advanced techniques such as eye tracking and device usage to measure how people engage with information.
Stacy Malone, VP of Global Business Marketing at Pinterest, highlighted the growing complexity of capturing consumer attention in an increasingly distracted world. "Brands often believe that breaking through the noise means being the loudest in the room. But modern marketers already know: Attention is more complex than you might think," Malone said.
The study identified Total Attention as a crucial metric, which combines Active and Passive Attention. Active Attention involves conscious focus, often driven by high-impact digital sponsorships or major TV moments. Conversely, Passive Attention is more subconscious, such as listening to background music while performing other activities. Both types of attention were found to be significant in driving marketing outcomes.
A key finding from the research is the efficiency of Passive Attention tactics. While Active Attention strategies tend to be more expensive, Passive Attention techniques proved to be more cost-effective. The study found that media plans targeting Passive Attention drove 6.7 times more attentive seconds per dollar spent compared to those focusing on Active Attention.
Malone emphasized the importance of incorporating both types of attention into marketing strategies. "People shift between Active and Passive Attention modes all day, without even realizing it. So rather than choosing an approach that captures one type of attention, build a strategy that plans for both," she explained.
The study also revealed that Pinterest performed exceptionally well in capturing Total Attention. Ads on Pinterest delivered 170% more Total Attention and 7.3 times more Passive Attention compared to other platforms. Additionally, users on Pinterest scrolled past ads 1.5 times more slowly than on other platforms, contributing to higher engagement.
According to Malone, the positive user experience on Pinterest plays a significant role in these outcomes. "We want people to feel good on our platform, so we’ve created a place that inspires people to take action in their own lives. And when they come to Pinterest, they’re taking their time," she said.
The research highlights practical strategies for advertisers to enhance attention on Pinterest, such as placing ads in relevant contexts and creating emotionally engaging content. Ads shown in a relevant context increased Active Attention by 60%, and ads with high levels of happiness and surprise drove more attentive seconds.
For marketers aiming to maximize their media plans, understanding and leveraging Total Attention can provide a competitive edge. As the industry moves towards standardizing attention metrics, these insights offer valuable guidance for creating more effective marketing strategies.
For more information, read the full study here.
Source: Pinterest