Paul Street Announces Gary Vaynerchuk as Equity Partner
Photo Courtesy of Paul Street
Paul Street has named entrepreneur and investor Gary Vaynerchuk as an equity partner as the marketing agency expands its affiliate, creator, and brand partnership services.
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NEW YORK, July 15, 2026, (V SOCIAL MEDIA) — Marketing agency Paul Street has announced that entrepreneur, investor, and VaynerX Chairman Gary Vaynerchuk has joined the company as an equity partner.
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The partnership comes as Paul Street continues expanding its affiliate and partner marketing business, which it says has generated more than $1.4 billion in affiliate revenue for clients since the agency was founded approximately three-and-a-half years ago by Aaron Paul and Patrick Cleary.
According to the company, its services have grown beyond affiliate marketing to include partner program management, brand public relations, influencer marketing, and creator services.
“Like he has for millions of others, Gary’s philosophy and ethos have shaped the way I think about building a company and advertising as a whole. To be partnering with him a decade later in a space that every serious consumer brand needs to get right is incredibly humbling. This isn’t about what Paul Street has already accomplished. It’s about what we can build together: a playbook that brings our affiliate and partner marketing approach to more brands, with Gary’s credibility and experience scaling VaynerX into a household name in advertising as a distinct advantage. We’re just getting started,” said Aaron Paul, CEO and Founder of Paul Street.
Paul Street's client portfolio includes consumer brands such as HexClad, Liquid I.V., Todd Snyder, Grüns, and Dollar Shave Club. The agency has also worked with public figures including Kevin Hart, Pamela Anderson, Andrew Schulz, and Giannis Antetokounmpo.
Vaynerchuk says affiliate marketing has evolved significantly in recent years as brands increasingly invest in broader partnership strategies.
“Affiliate has matured into a mutation that is dramatically more important than it was over the last half decade to a decade. I have a long track record of investing and partnering in contemporary marketing and Paul Street is doing things that many of the Fortune 500 companies need, when it comes to contemporary affiliate frameworks and modern PR,” said Gary Vaynerchuk.
According to Paul Street the partnership is intended to support its continued growth as it expands services for consumer brands and strengthens its position in partner marketing.
For more information, visit www.paulstreet.co.
Source: Paul Street
Gary Vaynerchuk Joins Dad Gang as Partner and Strategic Advisor
Photo Credit: Grant Eastey, Gary Vaynerchuk, Bart Szaniewski and Ejay O'Donnell • Photo Credit: Dad Gang
LOS ANGELES, June 18, 2026, (V SOCIAL MEDIA HOLLYWOOD) — Lifestyle brand Dad Gang has announced that entrepreneur Gary Vaynerchuk has joined the company as a partner and strategic advisor.
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Vaynerchuk joins co-founders Grant Eastey, Bart Szaniewski, and Ejay O'Donnell as the brand continues to expand its community and retail presence.
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Dad Gang has generated more than $35 million in revenue, sold more than one million hats, and built a community of more than one million fathers since launching in 2022.
“I have a fun feeling this business is going to get much, much bigger. What Dad Gang has built is rare. These guys are entrepreneurs trying to build as big a company as possible, but the collateral value to the world is what makes it special. Dads supporting dads is one of the great ways to make the world a better place. Two dads seeing each other in an airport wearing this hat and feeling just a little more supported with a micro ounce of humanity. That matters,” said Gary Vaynerchuk.
Vaynerchuk says his involvement reflects his confidence in the company's leadership and growth potential.
“I have to say no a lot. For me to say yes and get involved and be required to contribute, that is an incredible indication of my belief in what these guys are doing. I look for remarkable execution, and these three are that,” said Vaynerchuk.
The partnership will include growth initiatives and content programming, including a planned "Dad Hour" series featuring live question-and-answer sessions with members of the Dad Gang community.
The announcement follows several recent milestones for the company, including partnerships with Shopify and Lids. Dad Gang said its retail presence expanded from 90 to 200 Lids locations within a month of launch and also includes placements with SCHEELS, Pro Image Sports, and independent retailers.
“Through Gary's mentality of 'stop overthinking, be patient in your process, post it and take another shot on goal,' that is how we built Dad Gang. When we started, all we had was hats and our phones. That was it,” said Bart Szaniewski, co-founder of Dad Gang.
Dad Gang was founded in 2022 and focuses on building a community centered on modern fatherhood through apparel, content, and events.
For more information, visit www.dadgang.co.
Source: Dad Gang