TikTok and Panini Launch Digital FIFA World Cup 2026 Collectible Card Experience
June 13, 2026 (V SOCIAL MEDIA) — TikTok and Panini have partnered to launch a digital collectible card experience tied to the FIFA World Cup 2026™, allowing fans to collect and trade virtual cards through TikTok's FIFA World Cup Fan Experience Hub.
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The initiative brings Panini's collectible card tradition to TikTok, where users can unlock digital cards representing all 48 nations competing in the tournament. The collection includes 144 cards, with each country represented by a Country Emblem card, a Star Player card, and an Icon Card featuring a notable figure from the nation's football history.
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Fans can earn cards by completing activities within TikTok, including following accounts and commenting on content. Additional rewards and collectible cards can be unlocked as users expand their collections.
"Panini has shaped soccer collecting culture for generations, and this partnership brings that tradition to a social platform for the first time," said Rollo Goldstaub, Global Head of Sport at TikTok.
"At Panini, the collector's experience is at the heart of everything we do," said Elisabetta Mussini, Panini Group Licensing and Partnerships Director.
The digital collection is available through TikTok's FIFA World Cup Fan Experience Hub, which can be accessed by searching for "World Cup" within the platform.
For more information, visit www.tiktok.com.
Source: TikTok
