TikTok Partners with Rauw Alejandro to Launch Exclusive In-App Experience for New Album Cosa Nuestra
Photo via TikTok
NEW YORK, November 19, 2024 (VSNewsNetwork.com) — TikTok has announced a global in-app experience in collaboration with Grammy-winning artist Rauw Alejandro to celebrate the release of his upcoming album, Cosa Nuestra. The platform’s users can engage with the album in unique ways, including purchasing exclusive merchandise, saving the album to their music apps, and participating in interactive challenges.
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Through the new experience, fans can access Rauw’s TikTok Shop to purchase a limited-edition vinyl and an exclusive Cosa Nuestra T-shirt. Completing four in-app challenges unlocks a themed profile frame to showcase fan loyalty. Additionally, the app features animated Cosa Nuestra album art exclusive to TikTok. Fans can also submit content to potentially appear in the Fan Spotlight carousel.
"For me, it’s an honor to be the first Latin artist to partner with the team at TikTok for this massive campaign. This platform has been an outlet to express myself creatively and talk to my fans in a different way. For me, that’s everything," said Alejandro.
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The in-app experience includes a live concert and special livestream on Rauw’s TikTok account (@rauwalejandro) on November 19, starting at 8:30 p.m. EST from New York. Fans can access the experience by searching “Cosa Nuestra” or “Rauw Alejandro” on TikTok or through video anchors in his content.
Rauw Alejandro’s TikTok presence includes over 16.3 million followers. His song Punto 40 gained traction with a viral dance trend, leading to over 2.2 million creator videos. His behind-the-scenes performance clips from Japan, Mexico, and other locations have amassed over 13 million views and 1.1 million likes.
Fans can explore Cosa Nuestra by downloading the TikTok app for free via the Apple App Store, Google Play, or Amazon.
Source: TikTok
