Powers of Reasoning Named Ad Age Media Agency of the Year
Photo: Members of the Powers of Reasoning team, from left, Kate O'Brien, Guilherme Falcão, Jenna Borucki and Jason Jahn • Photo Courtesy of Powers of Reasoning
Powers of Reasoning received Gold in the Media Agency of the Year category and Silver in the Media Campaign of the Year category at the 2026 Ad Age Small Agency Awards.
Social Media News
♾
Social Media News ♾
NEW YORK, July 25, 2026, (V SOCIAL MEDIA HOLLYWOOD) -- Powers of Reasoning was named Media Agency of the Year at the 2026 Ad Age Small Agency Awards, receiving Gold in the Media Agency of the Year category and Silver in the Media Campaign of the Year category for its DUDE Wipes campaign, "The Big Dump."
Social Media Blog
♾
Social Media Blog ♾
The awards were presented during the annual Ad Age Small Agency Awards ceremony in Los Angeles. The honors followed three national awards the agency received earlier this year, including Media Campaign of the Year at the 2026 Digiday Media Buying and Planning Awards and Gold in Media and Silver in the Consumer Packaged Goods & Food and Beverage category at The Drum Awards for Marketing Americas.
“The Big Dump" campaign ran nationally from Jan. 1 through March 31, 2026. Powers of Reasoning reports that the campaign was developed around a media strategy in which each advertising placement was selected for its comedic appeal.
According to the agency, DUDE Wipes recorded year-over-year first-quarter net revenue growth of 46%, with monthly sales records in January, February and March.
“We built Powers to prove a small senior team with institutional-scale buying power could out-plan agencies many times our size. The Big Dump is what that looks like: one quarter with three all-time sales records,” said Kate O'Brien, founder and Chief Executive Officer of Powers of Reasoning.
The Ad Age Small Agency Awards recognize independent agencies with 150 or fewer employees across agency, discipline and campaign categories.
Powers of Reasoning is an independent media and marketing agency headquartered in New York. The company manages more than $100 million in media for clients including DUDE Wipes, Myriad Genetics, Wheels Up and Checkable.
For more information, visit www.powersofreasoning.com.
Source: Powers of Reasoning
