Accenture to Acquire Creator and Social Agency Whalar
Photo: Emma Harman, Co-CEO of Whalar; Ndidi Oteh, CEO of Accenture Song; and Jo Cronk, Co-CEO of Whalar • Photo Credit: Accenture
NEW YORK, June 9, 2026 (V SOCIAL MEDIA HOLLYWOOD) — Professional services company Accenture has announced an agreement to acquire Whalar, a creator and social agency, from Whalar Group.
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Whalar will become part of Accenture Song, expanding the company's creator, influencer marketing, and social media capabilities. The acquisition is intended to strengthen Accenture Song’s ability to help brands connect with consumers through creator-led content, social commerce, and AI-powered marketing strategies.
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Whalar has managed more than $600 million in creator campaigns and has worked with creators across more than 40 countries and 15 languages. The agency delivers creator marketing programs for brands across major social media platforms and generates billions of engagements annually.
"Accenture Song exists to help the world's most ambitious companies grow—and today, growth is inseparable from relevance. Social is where brands are discovered, where modern commerce is happening and where consumer habits tell us what products and services are going to win next. Whalar brings a creator capability that strengthens how we drive meaningful impact and growth for clients," said Ndidi Oteh, CEO of Accenture Song.
Whalar's co-CEOs Emma Harman and Jo Cronk will continue in their leadership roles following the acquisition and will join Accenture Song along with more than 170 employees across the United States, United Kingdom, Ireland, Germany, and Spain.
"We’re incredibly proud of what the team has built over the past decade. Accenture Song operates at a level of scale and ambition that is truly unique, and we believe there is no better partner to take Whalar agency to its next phase of growth," said Neil Waller and James Street, co-founders and co-CEOs of Whalar Group.
Whalar Group will continue operating its remaining businesses, including Sixteenth, Foam, Moby Ventures, The Lighthouse, and The Business of Creativity. The company will also enter a three-year strategic partnership with Accenture Song focused on innovation within the creator economy.
For more information, visit www.accenture.com.
Source: Accenture
