Lavazza Unveils "Family Blend" Mini-Series Featuring Martin and Francesca Scorsese
Martin and Francesca Scorsese in Lavazza's Family Blend series • Photo Courtesy of Lavazza
Lavazza has announced "Family Blend," a five-episode mini-series starring Martin Scorsese, Francesca Scorsese and Jason Biggs that explores family, creativity and coffee culture.
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The series follows conversations between Martin and Francesca Scorsese at locations across New York City, including Little Italy and New York University, using coffee as a backdrop for discussions about family, memories and creativity.
Video Courtesy of Lavazza
Each episode runs approximately two to three minutes and will be released monthly across Lavazza's digital platforms and participating social media channels.
“The 'Family Blend' series shows how coffee acts as a universal bridge, bringing together different stories and creative visions. With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity,” said Carlo Colpo, Chief Marketing Officer of the Lavazza Group.
The first episode, "But First... Coffee," is scheduled to premiere on July 22, with subsequent episodes releasing monthly through November. Future installments will feature visits to locations including Elizabeth Street in Little Italy, the Martin Scorsese NYU Virtual Production Center and Di Palo's Fine Foods.
The series was produced by Propagate Content in collaboration with Sikelia Productions, with creative development by Maruri Group.\
Founded in 1895, Lavazza is an Italian coffee company that operates in 140 markets and produces a range of coffee products for retail, foodservice and commercial customers worldwide.
For more information, visit www.lavazza.com.
Source: Lavazza Group
